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MediaTechCrunchBy Anthony Ha

Apple CEO: we don't want to ship AI for AI's sake

Apple CEO: we don't want to ship AI for AI's sake

TechCrunch reports that Apple CEO John Ternus, speaking with WIRED's Steven Levy, defended Apple's position in AI. Apple has often been described as lagging, and a more capable Siri arrived only this summer. Ternus, who took over as CEO in September, acknowledged that views on this differ but said he is comfortable with where the company stands. Apple will certainly use AI in new products, he said, but not release features simply to have AI in them; done well, users should not have to care whether AI or conventional software is doing the work. Asked whether agents might make apps unnecessary, he described building products as fundamentally human and personal work.