Meta says Muse has over 10 million users, but businesses see little agent shopping so far

WIRED reports that Meta's AI agent Muse was a hot topic on recent earnings calls. Mark Zuckerberg said Muse has been activated by over 10 million users across the US and Canada, and more than a quarter of them shop with it, beating expectations; Meta plans to charge businesses a transaction fee. Yet executives at about 50 companies saw little near-term disruption: DoorDash said agent orders number only in the hundreds, Hilton said agent bookings are negligible, and eBay described the volume as tiny. Some, like Chipotle, are fixing their sites so agents can check out. Amazon blocked Muse last month but now expects to work with outside agents, and Bank of America warned customers not to share logins with AI assistants.



